COURSE

Global Launch Strategy

$493.00

Plan a mobile launch for more than one store, including listing, rollout, and the first week after release.

SKU: MGD-C86 Category:

About

Plan a mobile launch for more than one store, including listing, rollout, and the first week after release. Across about 16 hours you will choose the stores and countries, prepare the listing for each store, assign someone to crashes and reviews, and compare the stores.

Advanced · 16 hours · Publishing

Curriculum

Module 1 · More than one store

  1. Choose the stores and countries
  2. List the different requirements
  3. Set the order of release
  4. Write what is not in this launch

Module 2 · Listing and rollout

  1. Prepare the listing for each store
  2. Plan a small rollout where the store allows it
  3. Watch the first reviews
  4. Keep a fix ready

Module 3 · The first week

  1. Assign someone to crashes and reviews
  2. Decide what would pause the rollout
  3. Write the player message for a known issue
  4. Meet at the end of each day

Module 4 · After

  1. Compare the stores
  2. Write what the plan missed
  3. Schedule the first patch
  4. Save the checklist for the next launch
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