Module 1 · Audience
- Name the player you can actually reach
- Separate organic interest from paid installs
- Write what a cost-per-install number does not show
- Choose one market to learn first
COURSE
User Acquisition for Mobile Games
$203.00
Understand paid and organic acquisition and separate the numbers from the decision. Learn creative tests and what a cost-per-install number does not show.
About
Understand paid and organic acquisition and separate the numbers from the decision. Learn creative tests and what a cost-per-install number does not show. Across about 12 hours you will name the player you can actually reach, make two different ads or store images, set a small budget, and list a channel you will not use yet.
Advanced · 12 hours · Marketing
Curriculum
Module 2 · Creative tests
- Make two different ads or store images
- Change one idea at a time
- Decide the number that ends the test
- Stop a test that cannot teach you anything
Module 3 · Spend
- Set a small budget
- Write the result that would justify more spend
- Watch retention, not only installs
- Record the decision
Module 4 · What to stop
- List a channel you will not use yet
- Explain why
- Review the test with a teammate
- Write the next question
